As a strategic Planner in Geometry Global Boris is bringing in the agency vast experience gathered during his 20+ years professional career in marketing, advertising and consumer research.
Prior Geometry Global he worked in Ogilvy&Mather and Havas as a Strategic Planner. During his career, both on client and agency sides he was working on brands like Calgon, Calgonit, Figaro, 3BIT, Duracell, Velkopopovický Kozel, Davidoff, West, Contactel, Lybar, Dove, Perla, Marlboro, L&M, Chesterfield, Opavia Zlaté, Fidorka, BeBe etc.
He got deep understanding on consumer behavior and market research while being responsible for Czech, Slovak and Hungarian markets as a consumer insight manager in Philip Morris International.
He is focused on creating effective changes in consumers´ perception and behavior based on brand relevance and deep psychological insights.
Boris graduated from psychology. For 4 years he had even his own private psychological practice and was working in a psychological ambulance in Liberec.