VISA is a long-term partner of the Olympic Games and the goal of activation in 2016 was to transfer the Olympic Games and Rio to everyone in the Czech Republic.
Cycling is a fast, free and individual sport. We have combined these values with virtual reality and we have transferred Olympic Rio to cyclists at the Olympic Park in Lipno using VR glasses. Everyone could ride through the Olympic track, race and experience the atmosphere of the game at 100 %.
Virtual reality is still shocking and unimaginable for many people. The ride in the real streets of Rio was an unforgettable experience that surpassed expectations. Within 17 days, 3252 participants came to try the virtual reality of VISA. The capacity of the bikes was used at 96% and the total number of visitors rode 5196 km in total.
Activation of VISA was one of the best-rated presentations of partners within the Rio Lipno Olympic Park.