THE PERFECT GIFT BY VISA

THE PERFECT GIFT BY VISA

VISA

2017

 

CONTEXT

Card usage within Slovakia is disproportionally low in com­parison to the country's level of economic development. Many card holders still believe using card is not fast and con­venient way of making payments, and most of them still feel there might be unnecessary costs / hidden costs.

INSIGHT

Barriers seem big, but at the same time over 50% of Slovak card holders are happy to pay with VISA at the prospect of cash back, discount or instant rewards — all you need is the smart choice of partner and the right incentive.

IDEA

Pay <10EUR with VISA and get a Palmolive shower gel as a present.

Choice of partner / VISA chose TETA, one of the biggest drugstores in the country that has recently came through rebranding and acquired a new smart look and feel, al­lowed VISA promote cashless payments amongst the most frequent-buyer: a modern woman 30+

Choice of the category / as an incentive VISA proposed shower gels - the most dynamic category, particularly at­tractive for our target.

Choice of brand / VISA chose Palmolive as one of the top five brands on Slovak market offering the best range.

RESULTS

  • Print ads
  • Digital banners
  • Outdoor citylights
  • In-store POS
  • Among others

Clear single-minded communication in OOH, print and online media secured 87% uplift in number of transactions - exceeding the estimated target by 60%.