Card usage within Slovakia is disproportionally low in comparison to the country's level of economic development. Many card holders still believe using card is not fast and convenient way of making payments, and most of them still feel there might be unnecessary costs / hidden costs.
Barriers seem big, but at the same time over 50% of Slovak card holders are happy to pay with VISA at the prospect of cash back, discount or instant rewards — all you need is the smart choice of partner and the right incentive.
Pay <10EUR with VISA and get a Palmolive shower gel as a present.
Choice of partner / VISA chose TETA, one of the biggest drugstores in the country that has recently came through rebranding and acquired a new smart look and feel, allowed VISA promote cashless payments amongst the most frequent-buyer: a modern woman 30+
Choice of the category / as an incentive VISA proposed shower gels - the most dynamic category, particularly attractive for our target.
Choice of brand / VISA chose Palmolive as one of the top five brands on Slovak market offering the best range.
Clear single-minded communication in OOH, print and online media secured 87% uplift in number of transactions - exceeding the estimated target by 60%.