T-MOBILE OLYMPIC RUN

T-MOBILE OLYMPIC RUN

T-MOBILE

2016

We supported the desire of being an individual runner at the T-Mobile Olympics and we transferred their performances online. We have created a virtual race without organizers, oppositions and finish gates.

PROBLEM

We created the biggest cross-country event in the Czech Republic from the Olympic run. The possibility of further expansion by the addition of other races was almost impossible and we had to find a solution.

SOLUTION

People like to participate in mass organized races, but at the same time, there is a great desire for individuality among runners and the widespread use of running applications. We used the two opposites for our benefit. For the year 2016, we announced the "Individual Race" that utilized Endomondo Running Technology and started with other run races.

RESULT

The individual race within the Olympic run surpassed all the expectations. The starting field increased by 9,174 runners and thanks to the paid start-up from the individual challenge, extra money was raised for the Olympic Foundation.