SALVATION PAPER

SALVATION PAPER

The Salvation Army

2017

 

To raise money to support those in need, The Salvation Army wrapped people's Christmas gifts using second-hand clothes.

PROBLEM

The Salvation Army receives 34.000 tons of donated clothing each year. However, very few are sold to support those in need. Especially at Christmas.

SOLUTION

One week before Christmas, with thousands of gifts to be wrapped, The Salvation Army set up a unique wrapping service in busy shopping malls and wrapped Christmas gifts with second-hand clothes. Beautifully.

The world's most eco-friendly gift wrap increased sales by 600%.

INSPIRED BY FUROSHIKI

A wrapping clothes been used in Japan for centuries.

A wrapping cloth that has been used in Japan for centuries.

 

INSPIRED BY FUROSHIKI

A wrapping clothes been used in Japan for centuries.