PRAGUE PRIDE: LGBT AVATARS

PRAGUE PRIDE: LGBT AVATARS

LGBT

2014

 

CHALLENGE

In 76 countries worldwide being gay is still a crime, 10 of them enforcing the death penalty. While the West celebrates its growing recognition of gay marriage, countries like Russia turn against their own citizens, limiting their basic freedoms and tacitly allowing bloody attacks from extremists. The fight for tolerance is far from being over and the world needs to hear that.

IDEA

Prague Pride made it possible for any gay person to express freely in its 2014 Parade, even if prohibited in their own country. Gay and lesbians from all over the world participated virtually in the Parade, through another human being. A 256-bit encrypted social network was born, safely connecting the oppressed with the people representing them, their LGBT avatars.

RESULTS

Over 1000 LGBT avatars marched in the name of their less fortunate brothers and sisters, sharing the experience in real time, shouting their cries for tolerance or displaying them on handmade banners and large screens. People from 22 countries, not just the initially targeted Eastern Europe, got to tell their story to the world and experienced pride maybe for the first time, thanks to their human avatars.