To feel acknowledged is the main driver behind youngsters' free time activities. The most inspiring motivation is the appreciation of peers and the idols ’support. Even they need the support and means to grow the talents, they resent to feel obliged to anyone or anything.
To harness their creative energy without being too commercial we needed to become integral part of their endeavors. Talent scout platform with nationwide coverage focused on art, dance music and freestyle categories with regular events, parties, workshops with local idols was established to provide talent growth without any restriction.
In two years the platform attracted media by presenting over 300 talented participants and reached 1 700 000 coverage. Coolhunters ambassadors reach 10.000 fans additionally.