ČESKÁ POJIŠŤOVNA: RUN-TOUR

ČESKÁ POJIŠŤOVNA: RUN-TOUR

Česká pojišťovna

2014 - 2018

BRIEF 

By 2011 running and running races were on the rise in the Czech Republic. However, every existing race was far too serious, leaving thousands of people behind. We decided to change this and create a race that would attract each and every running enthusiast. 

SOLUTION 

Having „Let's get the Czechs off the couch- as a slogan, we created RunTour - a unique, all-inclusive and family-friendly running series. Two races for kids (0.5 km and 1 km) and two races for adults (5 km and 10 km) serve as a good entry point to the serious running world. Everyone gets a chance to run, have fun, be proud of himself - and be happy about supporting the others: CZK 50 out of each entry fee goes to charity. 

RESULTS 

Having started in 2011 with 155 participants, in mere four years RunTour attracted over 35 000 runners of all kinds. We received over CZK 25 000 000 of earned media and collected over CZK 3 000 000 for charity through fees and donations. And it's just the beginning.