ADIDAS: SHOPPING EXPERIENCE ENHANCEMEN

ADIDAS: SHOPPING EXPERIENCE ENHANCEMEN

adidas ULTRABOOSTX

2016

CHALLENGE

When shopping for sports equipment lots of additional product information is required. We needed to support Adidas sales in the newly reconstructed biggest shopping mall in the Czech Republic and make the shopping an outstanding and satisfying experience compared to other fashion and sports brands presenting their very best in the most frequented shopping place.

RESULTS

The digital signage drew attention and increased the store traffic. Shoppers find the digital communication both entertaining and useful for the right purchase decision.

IMPLEMENTATION

Strengthen Adidas position of innovative sport brand by delivering the high tech and yet comfortable shopping experience. By installing 5,7 square meters of DIGITAL WINDOW SMD LED Technology we enlarge the shopping experience beyond expectations.

The moment when shopper takes the product, the screen started to communicate the product features and offered another cross-selling possibilities.