Climbing running and lifestyle by adidas
Create a meaningful brand experience in Top4Running to increase social media exposure to launch the asidas ULTRABOOST X in Prague.
Using TOP 5 Czech female bloggers we selected 175 ladies to compite at LADIES RUN - a girls-only running event we created in the centre of Prague - combining running and lifestyle.
All ladies formed mini-teams. Each team had to accomplish the Run and challenges at: yoga, fitness, make-up, nutrition stations.
IN - STORE EXPERIENCE
For the whole day of the event we turned the otherwise multi-brand Top4Running shop into purely ADIDAS space where UBX shoe was the hero.