ADIDAS: LADIES RUN

ADIDAS: LADIES RUN

adidas

2017

Climbing running and lifestyle by adidas

BRIEF

Create a meaningful brand experience in Top4Running to increase social media exposure to launch the asidas ULTRABOOST X in Prague.

IDEA

Using TOP 5 Czech female bloggers we selected 175 ladies to compite at LADIES RUN - a girls-only running event we created in the centre of Prague - combining running and lifestyle.

EVENT

All ladies formed mini-teams. Each team had to accomplish the Run and challenges at: yoga, fitness, make-up, nutrition stations.

RESULTS

  • 175 total registrations
  • More than 100 posts on Facebook & Instagram
  • More than 210 comments on Facebook & Instagram
  • 12.959 likes on Facebook
  • 179.702 people reach on Instagram

IN - STORE EXPERIENCE

For the whole day of the event we turned the otherwise multi-brand Top4Running shop into purely ADIDAS space where UBX shoe was the hero.